20 minutes. That's how long admissions officers spend on your application.

Will they remember you? Or will you blend in with thousands of other qualified students?

The difference isn't your GPA. It's your story.

This guide reveals the insider strategy top counselors use: creating a cohesive application theme — the memorable thread that ties together your entire application and makes you unforgettable.

Confused by FAFSA, CSS Profile, and financial aid jargon?

You're not alone. The financial aid process is intentionally complex — but it doesn't have to be overwhelming.

This comprehensive guide breaks down everything parents need to know to maximize financial aid and minimize college costs.



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Stop guessing. Start saving.

The complete collection of resources, pdfs, and worksheets in one bundle (coming soon).

Includes 10 essential deep dives into topics you must understand to complete a college application with confidence.